An online spiritual coaching business run by Jeff and Shaleia Ayan, built around the "twin flame" soulmate concept, examined in a 2023 Netflix documentary after former members alleged coercive control.
Jeff and Shaleia Ayan (also known as Jeff and Shaleia Divine) built Twin Flames Universe into an online coaching business around 2016, teaching that everyone has a single predestined “twin flame” romantic match, identifiable partly through numerology and other techniques the founders taught in paid courses. Former members and investigative reporting — including a 2023 VICE investigation and the Netflix docuseries “Desperately Seeking Soulmate: Escaping Twin Flames Universe” — describe the group pressuring members into specific relationships, controlling their appearance and gender presentation, and threatening legal action against critics.
The Ayans have publicly disputed the characterization of the group as a cult and continue to operate Twin Flames Universe.